Bally's Intralot Who Owns Jackpotjoy, Virgin Games and Monopoly Casino?
Owner↓
Bally’s Intralot is the parent group behind several UK brands on the Gamesys platform, including Jackpotjoy, Virgin Games, Monopoly Casino and Bally Bet. You might see the name in news stories or corporate pages as the label used for the combined business since the October 2025 deal.
For UK players, the licensed operator running these brands is Gamesys Operations Limited under UK Gambling Commission licence 38905. That’s the name you’ll see in the site footer and on bank or card statements.
Source: UK Gambling Commission public register entry for licence 38905.
Ballys Intralot Brands featured on Glitzy Bingo
These are the Ballys Intralot brands we currently publish guides for. The operator also runs other brands under the same licence — see the full list below.
The Full Story Behind Bally's Intralot
How Bally’s Intralot Came About
The Bally’s Intralot story began in October 2025, when Intralot acquired Bally’s Corporation’s global interactive gaming division. This deal included sites like Jackpotjoy, Monopoly Casino, Bally Bet, and Virgin Games.
Intralot is a lottery and gaming technology company based in Greece. It is listed on the Athens Stock Exchange under the symbol INLOT.
If you play on brands such as Jackpotjoy, Bally’s Intralot is the parent company, owning the brands, while Gamesys Operations Limited operates the sites under licence.
How Did These Brands End Up Here?
Noel Hayden founded Gamesys in 2001 and launched Jackpotjoy a year later. Over the next two decades the company added Virgin Games, Monopoly Casino and others. All the UK brands were brought together under one company: Gamesys Operations Limited, UKGC licence 38905.
In 2021, American casino company Bally’s Corporation bought Gamesys Group for about £2 billion. The UK brands became part of Bally’s online division, but Gamesys kept running the sites day to day.
Then in October 2025, Bally’s sold that online division to Intralot. Big deal, new parent up top. Same UK operator running the sites under the same UKGC licence.
| Year | What Happened |
|---|---|
| 2001 | Gamesys founded by Noel Hayden. Jackpotjoy launches in 2002 |
| 2015 | Jackpotjoy brand sold to Intertain Group for £425.8 million. Gamesys kept running it |
| 2019 | JPJ Group buys Gamesys in a reverse takeover. Renamed Gamesys Group plc |
| 2021 | Bally’s Corporation buys Gamesys Group for about £2 billion |
| 2023 | Bally Bet launches as a new UK brand on the Gamesys platform |
| 2024 | Gamesys Operations Limited fined £6 million by the UKGC |
| Oct 2025 | Bally’s sells its online division to Intralot. The combined business becomes Bally’s Intralot |
Sources: Bally’s/Intralot joint announcement · Bally’s SEC filing.
What Does This Mean If You Play on These Sites?
Day to day, nothing has changed for UK players playing on Bally Bet sister sites when the deal went through. The company running your account is still Gamesys Operations Limited. The licence is still 38905. Your balance, your games, your self-exclusion settings and your customer support all stayed exactly the same. The only thing that changed was the ownership above Gamesys.
Who Are Bally’s and Intralot?
Bally’s Corporation is an American casino company based in Providence, Rhode Island. They own 19 casinos across the US and run the Bally Bet sportsbook. After the deal, they kept a 58% stake in Intralot, making them the biggest shareholder.
Intralot is a Greek company that has been running lotteries and gaming systems since 1992. They work in about 40 countries, mostly doing the technology behind government-run lotteries. Since October 2025 they also own the Gamesys online brands.
UK Brands Under Bally’s Intralot
All UK brands are run by Gamesys Operations Limited under UKGC licence 38905:
| Brand | Type | Glitzy Guide |
|---|---|---|
| Jackpotjoy | Bingo, casino, betting | Guide |
| Virgin Games | Bingo, casino | Guide |
| Monopoly Casino | Bingo, casino, betting | Guide |
| Double Bubble Bingo | Bingo, casino | – |
| Rainbow Riches Casino | Bingo, casino, betting | – |
| Bally Bet | Casino, sportsbook | Guide |
Company Details
| Parent Company | Intralot S.A. (trading as Bally’s Intralot) |
| Listed On | Athens Stock Exchange (INLOT) |
| Biggest Shareholder | Bally’s Corporation (58%) |
| UK Operator | Gamesys Operations Limited |
| UKGC Licence | 38905 |
| Deal Completed | October 2025 |
Glitzy Bingo and Bally’s Intralot
Glitzy Bingo has covered these brands since 2007, long before Bally’s or Intralot were involved. The corporate name above the brands has changed several times, but the company actually running sites like Virgin Games, Monopoly Casino, Jackpotjoy and Bally Bet has stayed the same throughout. The Gamesys operator guide covers the day-to-day detail including the platform, the £6 million UKGC fine, and what it means for players.
Ballys Intralot: FAQs
- What is Bally’s Intralot?
Bally’s Intralot is how the combined interactive business has been described since the October 2025 deal, when Intralot acquired the online brands from Bally’s Corporation. It covers UK sites including Jackpotjoy, Virgin Games, Monopoly Casino and Bally Bet. The sites are run by Gamesys Operations Limited under UKGC licence 38905.
- Who owns Jackpotjoy?
Jackpotjoy is owned by Bally’s Intralot and run by Gamesys Operations Limited. Gamesys built it in 2002, and it has changed hands a few times since then, but Gamesys has kept running the site throughout.
- Did anything change for players?
Day to day, no. Your account is still with Gamesys Operations Limited, the licence is still 38905, and the games, platform and support stayed the same. The only thing that changed was the ownership above Gamesys.
- Is Bally’s the same as Gamesys?
No. Gamesys Operations Limited is the company that runs the sites, holds the UKGC licence and manages your account. Bally’s Corporation is the American casino company that owns a majority stake in Intralot, which in turn owns Gamesys. As a player, your relationship is with Gamesys.
- What is Intralot?
Intralot is a Greek company that runs lotteries and gaming systems in about 40 countries. They are listed on the Athens Stock Exchange. Since October 2025 they also own the online brands that came from Bally’s, including the Gamesys sites.
- What is Bally’s Corporation?
Bally’s Corporation is an American casino company based in Rhode Island. They own 19 US casinos and run Bally Bet. After selling the Gamesys brands to Intralot, Bally’s kept a 58% stake in the combined company.
- What UK brands does Bally’s Intralot own?
Jackpotjoy, Virgin Games, casinos like Monopoly Casino, Double Bubble Bingo, Rainbow Riches Casino and Bally Bet. All run by Gamesys Operations Limited under UKGC licence 38905.
- How much was the deal worth?
Around €2.7 billion. Bally’s took part of the payment in Intralot shares, which is why they ended up as Intralot’s biggest shareholder with a 58% stake.
- Where is Bally’s Intralot based?
Intralot is based in Athens, Greece. Bally’s Corporation is based in Providence, Rhode Island. You’ll see Gamesys Operations Limited in the footer and on payment records for the UK sites.
- Is it safe to play on these sites?
The company you play with is Gamesys Operations Limited, which holds a current UKGC licence (38905). That means the sites are regulated, your funds are protected, and you have access to GAMSTOP and dispute resolution through IBAS. Gamesys was fined £6 million by the UKGC in 2024, covered in the Gamesys operator guide.
Last updated: 23 February 2026 by Rachael Bullock
Independent research: Glitzy Bingo tracks Ballys Intralot as part of ongoing coverage of the UK gambling industry. This page is fact-checked against UKGC registers, Companies House records and official company sources.
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