Platinum Gaming Sites UK Brands & Operator Guide
Operator↓
Platinum Gaming Limited is the operator of Unibet, 32Red and Bingo.com in the UK. UKGC licence account 45322. Head office at Kindred House, 17 Hartfield Road, London SW19 3SE.
The company is part of Kindred Group, which was acquired by FDJ (La Française des Jeux, the French national lottery) in October 2024 for approximately €2.45 billion. FDJ now has ultimate control, with Kindred operating as its online betting and gaming division.
Platinum Gaming Brands featured on Glitzy Bingo
These are the Platinum Gaming brands we currently publish guides for. The operator also runs other brands under the same licence — see the full list below.
About Platinum Gaming
Who Are Platinum Gaming?
Platinum Gaming Limited (company 10900582) is the company that operates the online gambling services for Unibet, 32Red and Bingo.com in the UK. It is not a consumer brand you will see advertised; it is the licensed operator behind the scenes.
The company is a subsidiary of Kindred Group, now wholly owned by FDJ United (La Française des Jeux). Kindred was delisted from Nasdaq Stockholm in November 2024 after FDJ completed the takeover. FDJ is listed on Euronext Paris (ticker FDJU).
The UK head office is at Kindred House, 17 Hartfield Road, London SW19 3SE. The company also holds a Gibraltar licence, matching its dual regulatory setup.
What Do Platinum Gaming Do?
When you play at any of these sites, this is the operator responsible for your account, funds handling and compliance. The brand name on the website is different, but the licensed operator behind it is the same.
Platinum Gaming handles player accounts, funds, KYC and anti-money laundering checks, safer gambling tools, and regulatory reporting for all brands in the network.
| Brand | What It Offers |
|---|---|
| Unibet | Sports betting, casino, live casino, poker and bingo |
| 32Red | Casino, live casino and sports betting |
| Bingo.com | Bingo and slots |
All sites share the same UKGC licence (45322), the same platform technology, and the same safer gambling systems. Welcome offers vary by brand.
We list the main brands operated by Platinum Gaming. This page shows the newest brands when they become available to us. New sites also appear on the UKGC public register when they become licensed.
How Does Platinum Gaming Protect Players?
As the licensed operator, Platinum Gaming is responsible for enforcing safer gambling rules across all brands. This means running a single compliance team, keeping player funds segregated from company money, and ensuring self-exclusion at one site blocks you from all sites in the network.
If something goes wrong, the same team handles it regardless of which brand you signed up with. Complaints go to customer support first. If unresolved after 8 weeks, escalate to IBAS (independent dispute resolution) or report to the Gambling Commission.
For protection across all UK gambling sites, register with Gamstop.
Hold UK Gambling Licence
Platinum Gaming Limited holds UKGC remote operating licence account 45322. This covers all activities offered to UK players: casino, bingo, betting and pool betting. Active since 12 July 2016.
The UKGC licence means player funds are segregated from company operating funds, games are independently audited for fairness, and there is a regulator you can complain to if things go wrong. The UKGC public register lists all domains operating under this licence.
Platinum Gaming UKGC Regulatory Failures
Two major regulatory penalties are linked to this operator:
October 2025 – £10 million settlement: The UKGC found ongoing failures in anti-money laundering controls and identifying problem gamblers. Customers who had self-excluded were able to open new accounts and continue gambling. The licence was not suspended but additional conditions were attached.
March 2023 – £7.1 million combined (Unibet £2.9m, 32Red £4.2m): Two separate fines from the same investigation covering 2019 to 2021. The Commission found superficial customer interactions, high thresholds before AML reviews, and failure to spot problem gambling indicators.
Gibraltar's Gambling Commissioner also issued a formal caution in November 2025 following the UKGC fine, noting deficiencies in due diligence and monitoring. The caution remains on record but the regulator accepted that systems have since improved.
No licences have been suspended or revoked. Both UK and Gibraltar licences remain active.
Ownership Structure
FDJ United (La Française des Jeux) owns 100% of Kindred Group, which owns Platinum Gaming. The acquisition completed in October 2024 for approximately €2.45 billion.
Kindred no longer exists as an independent listed company. Its shares were delisted from Nasdaq Stockholm in November 2024 after FDJ completed the takeover. If you want to invest in Platinum Gaming's business, you buy shares in FDJ on Euronext Paris (ticker FDJU).
Why We List and Track This Operator
We list Platinum Gaming operated brands because we have permission from the operator and guides for their main UK sites, including Unibet and 32Red. All operate under an active UKGC remote licence (account 45322), which is the baseline trust signal for any UK gambling operator.
We document this page using UKGC regulatory decisions, Companies House records and FDJ investor reports. The regulatory history, platform details and ownership chain are all from published sources.
The regulatory record is worth knowing about. Two major fines in three years for similar AML and safer gambling failings. FDJ says they have invested in new compliance systems since the takeover. The licences remain active and you can still sign up and play, but use the safer gambling tools.
Platinum Gaming: FAQs
- What is Platinum Gaming Limited?
Platinum Gaming Limited is the company that operates Unibet, 32Red and Bingo.com in the UK under UKGC account 45322. It is a subsidiary of Kindred Group, now owned by FDJ (the French national lottery). You can verify the licence on the UKGC public register.
- Who owns Platinum Gaming?
FDJ United (La Française des Jeux) owns 100% of Kindred Group, which owns Platinum Gaming. The acquisition completed in October 2024 for approximately €2.45 billion. FDJ is listed on Euronext Paris (ticker FDJU).
- What sites does Platinum Gaming operate?
We list the main brands operated by Platinum Gaming. For the complete domain list, check the UKGC public register under licence account 45322. Brands can be added, rebranded or retired at any time.
- Is Platinum Gaming properly licensed?
Yes. UKGC remote licence 45322 has been active since 12 July 2016, covering casino, bingo, betting and pool betting. They also hold a Gibraltar licence. Both remain active despite regulatory fines. Check the UKGC public register for current status.
- Has Platinum Gaming been fined?
Yes. £10 million in October 2025 for AML and safer gambling failures. £2.9 million (Unibet) and £4.2 million (32Red) in March 2023 for similar issues. Gibraltar issued a formal caution in November 2025. The licences remain active but with additional conditions attached.
- How do I check my self-exclusion is active across all Platinum Gaming brands?
Self-exclusion should take effect as soon as it is confirmed, and in theory it applies across all Platinum Gaming brands on the same licence. Allow a short processing window and try to log in at sister sites to confirm you are blocked. If you can still access another brand after excluding, contact support immediately and report it to the Gambling Commission. For a single block across all UK-licensed sites, register with Gamstop.
- How safe is Platinum Gaming compared to other UK operators?
Mixed. The fines show a history of compliance issues, but the licences remain active and FDJ has invested in new systems since the takeover. They are no worse than some other major operators who have faced similar UKGC action. Use the safer gambling tools (deposit limits, reality checks, self-exclusion) and register with Gamstop if you want to block all UK sites.
- What should I do if I spot a compliance or safer gambling issue?
Take screenshots and note dates and times. Submit complaints in writing (email or secure form) and keep copies. Response times vary by channel and workload. If it relates to safer gambling or self-exclusion not working, raise it as a formal complaint and ask for escalation. If unresolved after 8 weeks, contact IBAS or use the Gambling Commission's tell us something in confidence route.
- How do welcome offers differ between Platinum Gaming brands?
Each brand runs its own welcome offer with different products, wagering and caps. Offers change frequently. To compare current offers across brands, add them to your favourites basket on Glitzy Bingo. Always check the full T&Cs on the brand's own site before signing up.
- Can I buy shares in Platinum Gaming?
Not directly. Platinum Gaming is a private operating subsidiary. Parent company Kindred was listed on Nasdaq Stockholm but delisted in November 2024 after the FDJ takeover. FDJ United trades on Euronext Paris (ticker FDJU).
Last updated: 12 February 2026 by Rachael Bullock
Independent research: Glitzy Bingo tracks Platinum Gaming as part of ongoing coverage of the UK gambling industry. This page is fact-checked against UKGC registers, Companies House records and official company sources.
Spot an error? Report it here and the page will be updated.
Article Disclaimer: The content and advertisements on this website are for general guidance and informational purposes only, intended for UK residents aged 18 and over. We strive to keep our information accurate and up to date; however, offers, terms, and conditions may change frequently, and occasional errors may occur. For the latest details, always visit the official websites of the operators mentioned before signing up or wagering. Please ensure you read and fully understand the terms and conditions associated with any promotion or service on the official casino and bingo websites. Gambling should always be enjoyed responsibly. 18+ GambleAware.org.
Additional Fees and Wagering Requirements and Bonus Disclosure: Please note that any indication of “no fees” applies solely to withdrawals within the set account limits. Other charges may apply outside of these limits, so we advise you to review the relevant site’s terms and conditions for full details. In addition, for wagering requirements and bonuses, please consult the site directly for the most accurate and current information, as time limits and other factors may still be in effect even if for example - no wagering or no deposit requirement is advertised.
Ad Disclosure: GlitzyBingo.co.uk features trusted partner sites, and we may earn commissions from promoted endorsements. All opinions and recommendations are our own and based on thorough research and unbiased evaluations.