Platinum Gaming Sites: UK Brands & Operator Guide
Approved brands operated by Platinum Gaming
Platinum Gaming Limited is the UK licensed operator behind Unibet, 32Red and Bingo.com. All three brands run under a single UKGC remote licence (account 45322) covering casino, bingo, betting and pool betting.
The company is part of Kindred Group, which was acquired by FDJ (La Française des Jeux, the French national lottery) in October 2024 for approximately €2.45 billion. FDJ now has ultimate control, with Kindred operating as its online betting and gaming division.
We currently list Unibet and 32Red in our guides below. Bingo.com also operates under the same licence but is not yet covered on this site.
Platinum Gaming at a Glance
| UKGC Licence | 45322 |
|---|---|
| Parent Company | FDJ Group (via Kindred) |
| UK Brands | Unibet, 32Red, Bingo.com |
| Products | Sports, Casino, Live Casino, Bingo, Poker |
| Head Office | London (Kindred House, SW19) |
| Also Licensed In | Gibraltar |
| Active Since | 12 July 2016 |
| Recent UKGC Fines | £10m (2025), £2.9m (2023) |
Platinum Gaming – 2 UK Brands
Platinum Gaming is a UKGC-licensed operator running 2 brands in the UK market.
💡 Save brands to your favourites and compare offers when you're ready to play.
What Platinum Gaming Actually Does
Platinum Gaming is not a consumer brand you will see advertised. It is the licensed operating company that runs the day to day online gambling services for Unibet, 32Red and Bingo.com in Great Britain.
In plain English: when you deposit money at 32Red, Platinum Gaming holds your balance. When you request a withdrawal from Unibet, Platinum Gaming processes it. When you set a deposit limit or self-exclude, Platinum Gaming is supposed to enforce it across all three sites. The brand name on the website is different, but the licensed operator behind it is the same.
This includes:
- Operating the sportsbook, casino, live casino, bingo and poker products
- Managing customer accounts, KYC/AML checks and safer gambling controls
- Processing deposits, withdrawals and payment flows
- Reporting to the UKGC and handling regulatory compliance
The technology and platforms come from Kindred centrally (the Kindred Sportsbook Platform for sports, Relax Gaming for bingo, Evolution for live casino), but Platinum Gaming is the legal entity responsible for UK operations.
Corporate Structure
The ownership chain runs like this:
- Platinum Gaming Limited (UK company 10900582) holds the UKGC licence
- Kindred Group owns Platinum Gaming as a subsidiary
- FDJ United (La Française des Jeux) owns 100% of Kindred since October 2024
Kindred still exists but no longer as an independent listed company. Its shares were delisted from Nasdaq Stockholm in November 2024 after FDJ completed the takeover. FDJ is listed on Euronext Paris (ticker FDJU).
The UK head office is at Kindred House, 17 Hartfield Road, London SW19 3SE. The company also has a registered office in Gibraltar, matching its dual UK and Gibraltar regulatory setup.
Licences Held
Great Britain (UKGC)
Under account 45322, Platinum Gaming holds an active combined remote operating licence covering:
- Bingo (Remote) – Active since 12 July 2016
- Casino (Remote) – Active since 12 July 2016
- General Betting Standard – Real Event (Remote) – Active since 12 July 2016
- General Betting Standard – Virtual Event (Remote) – Active since 12 July 2016
- Pool Betting (Remote) – Active since 12 July 2016
Gibraltar
Platinum Gaming also holds a Gibraltar remote gambling licence under the Gibraltar Gambling Act 2005, allowing it to operate casino, betting and bingo from Gibraltar for multiple markets.
Regulatory History
Platinum Gaming has faced significant regulatory action from the UKGC:
October 2025: £10 million fine
The UKGC found ongoing failures in anti money laundering controls and identifying problem gamblers. Specific issues included customers who had self excluded being able to open new accounts and continue gambling. The licence was not suspended but additional conditions were attached.
March 2023: £2.9 million fine (Unibet) + £4.2 million fine (32Red)
Two separate fines from the same investigation covering 2019 to 2021. The Commission found superficial customer interactions, high thresholds before AML reviews, and failure to spot problem gambling indicators.
November 2025: Gibraltar formal caution
Following the £10m UKGC fine, Gibraltar's Gambling Commissioner issued a formal caution noting deficiencies in due diligence and monitoring. The regulator accepted that systems have since improved to a "satisfactory" standard but the caution remains on record.
No licences have been suspended or revoked. Both UK and Gibraltar licences remain active.
What This Means for Players
Because Unibet, 32Red and Bingo.com all run under the same Platinum Gaming licence, here is how they compare:
| Feature | Unibet | 32Red | Bingo.com |
|---|---|---|---|
| Products | Sports, Casino, Live Casino, Poker, Bingo | Casino, Live Casino, Sports | Bingo, Slots |
| Operator | Platinum Gaming | Platinum Gaming | Platinum Gaming |
| UKGC Licence | 45322 | 45322 | 45322 |
| Self-Exclusion | Should apply to all 3 | Should apply to all 3 | Should apply to all 3 |
| Deposit Limits | Available | Available | Available |
| Regulatory Issues | £2.9m fine (2023), £10m shared (2025) | £4.2m fine (2023), £10m shared (2025) | £10m shared (2025) |
The regulatory record is worth knowing about. There is a clear history of repeated issues around AML and problem gambling controls, with two major fines in three years for similar failings. FDJ says they have invested in new compliance systems since the takeover. The licences remain active and you can still sign up and play, but use the safer gambling tools.
If self-exclusion fails: If you self-exclude from one Platinum Gaming site but find you can still open accounts at another, report it to the operator first, then to the Gambling Commission. This was specifically cited in the 2025 fine.
If you want to exclude yourself from all UK gambling sites, not just Platinum Gaming brands, register with Gamstop. It is free and covers every UKGC licensed operator.
Platinum Gaming FAQs
- What is Platinum Gaming Limited?
Platinum Gaming Limited is the UK licensed operator that runs Unibet, 32Red and Bingo.com under UKGC account 45322. It is a subsidiary of Kindred Group, now owned by FDJ (the French national lottery). You can verify the licence on the UKGC public register.
- Who owns Platinum Gaming?
FDJ United (La Française des Jeux) owns 100% of Kindred Group, which owns Platinum Gaming. The acquisition completed in October 2024 for approximately €2.45 billion. FDJ is listed on Euronext Paris (ticker FDJU).
- What sites does Platinum Gaming operate?
Three UK brands: Unibet (sports, casino, poker, bingo), 32Red (casino, sports) and Bingo.com (bingo, slots). All share the same UKGC licence 45322. We have guides for Unibet and 32Red on this site.
- Is Platinum Gaming properly licensed?
Yes. UKGC remote licence 45322 has been active since 12 July 2016, covering casino, bingo, betting and pool betting. They also hold a Gibraltar licence. Both remain active despite regulatory fines. Check the UKGC public register for current status.
- Has Platinum Gaming been fined?
Yes. £10 million in October 2025 for AML and safer gambling failures. £2.9 million (Unibet) and £4.2 million (32Red) in March 2023 for similar issues. Gibraltar issued a formal caution in November 2025. The licences remain active but with additional conditions attached.
- If I self-exclude from Unibet, am I blocked from 32Red?
In theory, yes, as both run under the same licence. However, the 2025 fine cited failures where self-excluded customers could still open accounts elsewhere. If this happens to you: contact the operator first, then report it to the Gambling Commission. For all UK sites, use Gamstop.
- How safe is Platinum Gaming compared to other UK operators?
Mixed. The fines show a clear history of compliance issues, but the licences remain active and FDJ has invested in new systems since the takeover. They are no worse than some other major operators who have faced similar UKGC action. Use the safer gambling tools (deposit limits, reality checks, self-exclusion) and register with Gamstop if you want to block all UK sites.
- Where is Platinum Gaming based?
UK head office: Kindred House, 17 Hartfield Road, London SW19 3SE. Registered office also in Gibraltar. Parent company Kindred has offices across Europe; ultimate owner FDJ is headquartered in Paris.
- Who do I complain to about a Platinum Gaming site?
Start with the site's own complaints process (required by UKGC). If unresolved after 8 weeks, escalate to their ADR provider (check the site footer). For serious issues like self-exclusion failures, you can also report directly to the Gambling Commission.
- Is Platinum Gaming listed on the stock exchange?
No. Platinum Gaming is a private operating subsidiary. Parent company Kindred was listed on Nasdaq Stockholm but delisted in November 2024 after the FDJ takeover. FDJ United trades on Euronext Paris (ticker FDJU).
Every brand listed here is operated by Platinum Gaming and is fully UKGC licensed.
We only list trusted, official UK-licensed bingo and casino sites.
Article Disclaimer: The content and advertisements on this website are for general guidance and informational purposes only, intended for UK residents aged 18 and over. We strive to keep our information accurate and up to date; however, offers, terms, and conditions may change frequently, and occasional errors may occur. For the latest details, always visit the official websites of the operators mentioned before signing up or wagering. Please ensure you read and fully understand the terms and conditions associated with any promotion or service on the official casino and bingo websites. Gambling should always be enjoyed responsibly. 18+ GambleAware.org.
Additional Fees and Wagering Requirements and Bonus Disclosure: Please note that any indication of “no fees” applies solely to withdrawals within the set account limits. Other charges may apply outside of these limits, so we advise you to review the relevant site’s terms and conditions for full details. In addition, for wagering requirements and bonuses, please consult the site directly for the most accurate and current information, as time limits and other factors may still be in effect even if for example - no wagering or no deposit requirement is advertised.
Ad Disclosure: GlitzyBingo.co.uk features trusted partner sites, and we may earn commissions from promoted endorsements. All opinions and recommendations are our own and based on thorough research and unbiased evaluations.