32Red UK: Casino & Sportsbook Guide

Operated by Platinum Gaming – UKGC Licence 45322 – Since 2002

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✓ Est. 2002 ✓ UKGC Licensed ✓ FDJ Group (via Kindred) → Platinum Gaming Sites 🎰 Game Studios

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32Red at a Glance

What Can You Actually Do on 32Red?

32Red is a casino first site. While Unibet (its sister brand) leads with sports betting, 32Red was built around slots and table games. The sportsbook came later as an add on, and both poker and bingo have been removed entirely.

If you want a bit of everything under one roof, Unibet is probably the better fit. But if casino is your thing and sports betting is just an occasional extra, 32Red is worth a look.

Casino & Slots

This is what 32Red does best. The casino runs on Microgaming (now Games Global) software, which was considered top tier when the site launched in 2002 and still powers a solid platform today.

The slots library has grown well beyond its Microgaming roots. You will find games from Pragmatic Play, NetEnt, Blueprint, Relax Gaming, Red Tiger, Big Time Gaming, Barcrest, Play'n GO and plenty of smaller studios. There are hundreds of slots covering classic fruit machines, Megaways games, progressive jackpots including Mega Moolah, and branded titles.

32Red is particularly known for its exclusive TV branded slots that you will not find elsewhere: I'm A Celebrity... Get Me Out Of Here!, Tipping Point and The Cube. If you are a fan of those shows, that might swing it for you.

Table game fans get blackjack, roulette, baccarat and poker variants in both RNG (random number generator) and live dealer formats.

Live Casino

The live casino runs on Evolution Gaming, which is the industry standard. You get the classic tables (blackjack, roulette, baccarat) plus the game show style games like Crazy Time, Dream Catcher, Monopoly Live and Deal or No Deal.

Unlike Unibet, 32Red does not have a large set of exclusive branded live tables. The Evolution lobby here is the standard offering you will find at most major UK casinos.

Sports Betting

32Red added sports betting in 2014 through a partnership with Kambi, which remains in place today. That means the same sportsbook technology that powers Unibet's sports product.

You can bet on football, horse racing, tennis, cricket, golf, darts and most UK and international sports. In play betting and cash out are available on selected markets.

However, sports is clearly secondary here. The sportsbook works fine, but 32Red does not push it the way Unibet does. If sports betting is your main focus, you are probably better off at Unibet directly, where they have deeper markets, more promotions and live streaming.

What They Do Not Have

Poker: 32Red Poker closed on 19 May 2020 when Microgaming shut down its poker network (MPN). Rather than migrate to a new platform, 32Red exited poker entirely. Kindred pointed affected players towards Unibet Poker instead.

Bingo: 32Red Bingo closed on 28 October 2020, again following a Microgaming network closure. The bingo product has not returned.

Lotto: 32Red has never offered lottery products.

If you want poker, bingo or lotto alongside your casino, look at Unibet or sites like bet365 instead.

Who's Actually Running This?

The company behind 32Red UK is called Platinum Gaming Limited. They hold the gambling licence and also operate Unibet and Bingo.com, making those sister sites under the same roof.

Above them sits Kindred Group, the Swedish company that acquired 32Red in 2017. And since October 2024, the whole lot is owned by FDJ, that is La Française des Jeux, basically the French national lottery. They paid about €2.5 billion for the entire Kindred business.

The History of 32Red

From Gibraltar startup to French state ownership: the story of a "connoisseur's casino" that bet on quality over quantity.

The Founding (2002)

32Red was founded in 2002 by Ed Ware, a British gambling executive who had previously served as Managing Director at Ladbrokes International. He saw an opportunity to build something different from the mass market online casinos popping up at the time.

Ware set up shop in Gibraltar and launched with a clear philosophy: one strong brand, high quality service, and a focus on keeping customers happy rather than churning through them. He called it a "connoisseur's casino", which sounds a bit pretentious but basically meant: fewer gimmicks, better service, longer customer relationships.

The site was powered by Microgaming from day one, which at the time was the gold standard for online casino software. Unlike operators running dozens of white label casino skins and shuffling players between them, 32Red put everything into a single brand.

Building the Brand (2002 to 2010)

32Red grew steadily through the mid 2000s, building a reputation for reliable payouts and responsive customer support. The single brand approach meant marketing spend went further, and the red branding became recognisable across UK gambling circles.

By 2005, 32Red had floated on the AIM stock market in London, giving it capital to expand. The company added poker (32Red Poker) and bingo (32Red Bingo) products, extending the brand into new verticals while keeping everything under the 32Red name.

Ed Ware remained CEO throughout this period, staying hands on with the business he had built. The company was profitable and growing, but remained modest in scale compared to giants like bet365 or William Hill.

The Football Shirt Years (2006 to 2018)

32Red became synonymous with English football shirt sponsorship. Starting with Aston Villa in 2006, the brand went on to appear on the front of shirts at:

Club	Period	Notes
Aston Villa	2006 to 2008	First major shirt deal
Swansea City	2012 to 2014	Premier League era
Leeds United	2016 to 2018	Championship
Derby County	2017 to 2019	Championship
Middlesbrough	2017 to 2018	Championship
Preston North End	2017 to 2018	Championship
Rangers	2014 onwards	Still ongoing under Kindred

At the start of the 2018/19 Championship season, 32Red was shirt sponsor of five clubs simultaneously: Leeds, Derby, Preston, Middlesbrough and Aston Villa. No other betting company had that kind of Championship coverage.

The Rangers deal deserves special mention. Starting in 2014, 32Red became front of shirt sponsor at Ibrox and has stayed there through various contract extensions. After the Kindred takeover, the deal continued (sometimes branded Unibet, sometimes 32Red) and remains one of the longest running shirt sponsorships in British football.

Horse Racing & Boxing

Beyond football, 32Red invested heavily in horse racing and boxing sponsorship:

Horse Racing:

• Principal sponsor of the Arena Racing Company All Weather Championships from their 2014 launch
• King George VI Winter Festival at Kempton (took over from William Hill)
• Tolworth Hurdle and numerous fixtures at Kempton Park

Boxing:

• Multi event deal with Frank Warren's Queensberry Promotions on BT Sport and BoxNation
• Headline sponsorship of selected Matchroom Boxing cards
• Ring and broadcast branding on UK fight nights

The Kindred Takeover (2017)

In June 2017, Kindred Group (then Unibet's parent company) completed its acquisition of 32Red plc for approximately £175.6 million. The deal took 32Red off the AIM stock market and made it a wholly owned subsidiary of Kindred.

Ed Ware stepped down as CEO following the acquisition, ending his 15 year run at the company he founded. Kindred kept the 32Red brand running separately rather than folding it into Unibet, recognising its distinct casino focused positioning.

Under Kindred ownership, 32Red gained access to more resources but lost some of its independence. The poker and bingo closures in 2020 were group wide decisions driven by Microgaming network shutdowns, not 32Red specific choices.

The FDJ Era (2024 onwards)

On 22 January 2024, FDJ (La Française des Jeux) announced a €2.45 billion bid for the entire Kindred Group. The deal completed in October 2024, bringing 32Red under French state backed ownership alongside Unibet and the rest of Kindred's brands.

What this means for 32Red's future remains to be seen. FDJ has signalled interest in growing Kindred's "competitive online betting" segment, but whether that means investment in 32Red specifically or focusing resources on the bigger Unibet brand is unclear.

Platform Evolution

32Red's technology stack has stayed relatively stable compared to Unibet's shifting platform strategy:

• Casino: Still Microgaming (now Games Global) core, with additional content from dozens of third party studios
• Sportsbook: Kambi since 2014, and staying on Kambi while Unibet migrates to Kindred's in house KSP
• Live Casino: Evolution Gaming, standard offering

There is no indication 32Red will get Kindred's in house sportsbook platform (KSP). Unibet is the priority for that technology, with 32Red likely to remain on the outsourced Kambi stack.

Key Figures in 32Red's History

Name	Role	Notes
Ed Ware	Founder & CEO	Former Ladbrokes MD, founded 32Red 2002, left after Kindred sale
John Hagan	Non Exec Chairman	Oversaw AIM listing and early growth

Regulatory History

32Red has faced regulatory action from the UKGC:

Date	Regulator	Fine	Reason
Mar 2023	UKGC	£4.2m	Social responsibility and AML failures (32Red specific)
Mar 2023	UKGC	£2.9m	Same investigation, separate fine for Platinum Gaming/Unibet
Oct 2025	UKGC	£10m	Further AML and problem gambling failures (Platinum Gaming group)

The March 2023 penalties covered failures between 2019 and 2021. The UKGC found 32Red had superficial customer interactions, high thresholds before AML reviews kicked in, and failed to spot problem gambling indicators.

The Numbers

• Founded: 2002
• Years in operation: 23+
• Kindred acquisition price: £175.6 million
• FDJ acquisition (whole Kindred): €2.45 billion
• Peak Championship shirt deals: 5 clubs simultaneously

32Red UKGC Regulatory Fines

Platinum Gaming (the company that holds the UK licence for 32Red, Unibet and Bingo.com) has faced multiple fines from the UK Gambling Commission:

In March 2023, 32Red specifically was fined £4.2 million. The Commission found they had superficial customer interactions (asking questions but not acting on answers), set AML review thresholds too high (letting customers lose significant amounts before checks kicked in), and failed to identify problem gambling indicators.

Separately in the same month, Platinum Gaming (covering Unibet operations) received a £2.9 million fine for similar issues.

Then in October 2025, Platinum Gaming as a whole received a £10 million penalty, the largest yet. This time the Commission highlighted cases where self excluded customers were still able to open accounts, plus ongoing weaknesses in identifying vulnerable players.

FDJ, who took over in late 2024, say they have invested in new compliance systems. The licence remains active, but three fines in under three years is a pattern worth knowing about.

32Red vs Unibet: What is the Difference?

Both are run by Platinum Gaming under the same UKGC licence, so the regulatory protections are identical. But the products and focus differ:

Feature	32Red	Unibet
Core focus	Casino first	Sports first
Sportsbook	Kambi (outsourced)	Moving to Kindred KSP (in house)
Casino platform	Microgaming/Games Global	Kindred multi provider
Poker	Removed May 2020	Still available in UK
Bingo	Removed Oct 2020	Available (Relax Gaming)
Exclusive slots	TV branded (I'm A Celebrity, etc)	Large catalogue + private live tables
Live streaming	Limited	Unibet TV (racing, football)

Short version: If sports betting or poker matter to you, go to Unibet. If you want a casino focused site with some unique branded slots, 32Red is worth a look.

Similar Sites for UK Players

If you like the look of 32Red, these might also be worth a look:

Unibet	Sister site, same operator. Sports first with casino, poker and bingo.
LeoVegas	Mobile focused casino. Strong slots. Sports available. No poker.
bet365	Sports and casino giant. Poker available. Pragmatic Play bingo.
Grosvenor	Land based brand online. Strong live casino and poker.

Sister Sites

32Red is part of the Platinum Gaming family. Sister sites on the same licence include:

• Unibet: Sports, casino, poker, bingo
• Bingo.com: Pragmatic Play bingo focused

View all Platinum Gaming sites →

Deposits & Withdrawals

32Red accepts the standard UK payment methods:

• Debit cards (Visa, Mastercard)
• PayPal
• Apple Pay
• Skrill
• Trustly

Minimum deposit is £10. E wallets tend to be quickest for withdrawals, but exact times vary depending on your verification status and the method used.

Keeping It Safe

32Red is registered with Gamstop (the UK self exclusion scheme). If you self exclude through Gamstop, you will be blocked from all UKGC licensed sites including 32Red, Unibet and Bingo.com.

UKGC required tools include deposit limits (daily, weekly, monthly), loss limits, session time limits, reality check reminders and self exclusion options ranging from 6 months to 5 years.

If gambling stops being fun:

• National Gambling Helpline: 0808 8020 133 (free, 24/7)
• GamCare
• GambleAware

The Bottom Line

32Red is a casino that has been around since 2002 and it shows, in both bad and good ways.

Bad: the design feels dated, poker and bingo are gone, and three regulatory fines in under three years is not a great look.

Good: it is established, reliable, well stocked with slots from top providers, and backed by serious money (FDJ Group).

If you want everything in one place (sports, casino, poker, bingo), Unibet does that better. But if you are mainly interested in slots and table games, 32Red is a solid option with some genuinely exclusive titles you will not find elsewhere.

Just remember: same operator, same licence, same regulatory history. The choice is really about which product mix suits you better.

Is 32Red licensed in the UK?

Yes, it is properly licensed for UK players. They hold UKGC licence 45322 under Platinum Gaming Limited. You can check it yourself on the Gambling Commission website. They have been operating since 2002.

How do I sign up to 32Red?

Go to 32red.com and click Join or Register. You will need to enter your name, date of birth, address, email and phone number. Choose a username and password, then verify your email. 32Red will ask you to verify your identity (photo ID) before you can withdraw, though you can usually deposit and play first. The whole process takes a few minutes.

How do I log in to 32Red?

Go to 32red.com and click Log In at the top right. Enter your username (or email) and password. If you have forgotten your password, click Forgot Password and they will email you a reset link. If your account is locked after too many failed attempts, contact their customer support via live chat.

Who owns 32Red?

Platinum Gaming Limited operates 32Red in the UK. Parent company is FDJ Group (La Française des Jeux, the French national lottery), who acquired Kindred Group in October 2024 for approximately €2.5 billion. Ed Ware founded 32Red in 2002, but left after Kindred's 2017 acquisition.

When was 32Red founded?

32Red launched in 2002. It was founded by Ed Ware, who had previously been Managing Director at Ladbrokes International. The site was originally based in Gibraltar and focused on being a quality focused "connoisseur's casino" rather than a mass market operation.

Does 32Red have poker?

No, not anymore. 32Red Poker closed on 19 May 2020 when Microgaming shut down its poker network (MPN). Rather than migrate to a new platform, 32Red exited poker entirely. If you want poker from the same operator, Unibet still offers it in the UK.

Does 32Red have bingo?

No. 32Red Bingo closed on 28 October 2020, again following a Microgaming network closure. If you want bingo from the same operator, Unibet has bingo rooms on the Relax Gaming platform. For dedicated bingo, try Mecca Bingo or Buzz Bingo.

Is 32Red connected to Unibet?

Yes, both are sister sites run by Platinum Gaming under the same UKGC licence. They share the same parent company (Kindred/FDJ) but operate as separate brands with different focuses: 32Red is casino first, Unibet is sports first. See all Platinum Gaming sister sites.

Has 32Red been in trouble with the regulator?

Yes. 32Red was fined £4.2 million by the UKGC in March 2023 for social responsibility and anti money laundering failures between 2019 and 2021. Platinum Gaming (covering all their brands) also received a £10 million fine in October 2025 for ongoing issues. The licence remains active but three fines in under three years is worth knowing about.

What exclusive games does 32Red have?

32Red is known for exclusive TV branded slots you will not find elsewhere: I'm A Celebrity... Get Me Out Of Here!, Tipping Point and The Cube. They also rotate other exclusive or first to 32Red titles in their casino lobby.

Does 32Red have sports betting?

Yes. 32Red added sports betting in 2014 through a partnership with Kambi (the same platform Unibet uses). You can bet on football, horse racing, tennis, cricket and most UK/international sports with in play and cash out. However, sports is secondary to casino here. If sports betting is your main focus, Unibet is probably better.

Is this website part of 32Red?

No, we are independent. Glitzy Bingo has been reviewing UK gambling sites since 2007. We are an affiliate partner (meaning we may earn commission if you sign up through our links), but that does not change what we write. We check everything against official sources. Found something wrong? Tell us.