ITV Win Bingo & Spins: What to Expect in 2026
ITV has announced ITV Win Bingo & Spins, a UK-licensed bingo and slots platform due to roll out fully in early 2026, expanding the existing ITV Win competitions brand into regulated real-money play.
The new product marks ITV’s return to branded gambling, with the platform operated by licensed partners including Richmond Atlantic and powered by GiG technology, with bingo provided by Pragmatic Play.
ITV Win to Bring Bingo Back Online for 2026
ITV Win currently offers paid prize draws, competitions, and free-to-play games linked to TV shows. Bingo & Spins will add real-money bingo rooms and slot games, all available on itvwin.com.
This is still a big change for ITV. ITV has offered branded bingo before, including ITV Bingo in 2007 with earlier partners. ITV Win Bingo & Spins is a modern return to regulated real-money gaming under the ITV Win brand, using new suppliers and positioned as a “soft gaming” product.
Who is behind ITV Win Bingo & Spins?
ITV is working with established gambling industry suppliers to launch the platform:
- Richmond Atlantic, a Gibraltar-based operator licensed by the UK Gambling Commission, will run the site and oversee compliance, player protection, and day-to-day operations.
- Gaming Innovation Group (GiG) will provide the main platform technology, including account management, wallet systems, data analytics, and automation tools.
- Pragmatic Play will supply the bingo software that runs the online bingo rooms.
The agreement followed a competitive tender process. Richmond Atlantic will operate the brand under a multi-year commercial deal.
GiG strengthens UK footprint with ITV Win deal
Gaming Innovation Group announced the partnership on 18 December 2025 and described the agreement as a major milestone for its UK business.
“Partnering with Richmond Atlantic to power ITV Win represents a major milestone for GiG in the UK. ITV is one of the most iconic brands in British entertainment, and supporting their entry into soft gaming underlines the strength, flexibility, and trust in the GiG technology ecosystem.”
GiG will use its CoreX modular platform, along with DataX real-time analytics and LogicX rules-based automation. These tools are designed to support personalisation, risk management, and regulatory compliance in highly regulated markets.
Product focus: bingo and spins
The updated ITV Win offering will introduce two new areas:
- Bingo, powered by Pragmatic Play’s online bingo platform.
- Spins, featuring a library of slot games, with ITV-branded exclusive games planned once the site is fully live.
According to GiG, the product is positioned as a “soft gaming” experience designed to be accessible and entertainment-led, with an emphasis on safer gambling and compliance.
“A next-generation soft-gaming experience centred on player protection, seamless engagement and sustainable growth.”
How ITV Win Bingo & Spins will work for players
For players, ITV Win Bingo & Spins is expected to work like a typical UK-licensed bingo and slots site.
UK adults will be required to:
- Create or log in to an ITV Win account.
- Complete age and identity verification checks.
- Deposit funds using approved UK payment methods.
- Choose between bingo rooms and slot games.
- Withdraw winnings subject to UKGC rules and payment terms.
The bingo games will use Pragmatic Play’s software, with scheduled games and shared prize pools in standard UK formats such as 90-ball bingo.
Why this launch matters
There are several reasons why ITV’s move into real-money gaming stands out.
First, ITV is the UK’s largest free-to-air commercial broadcaster. Its entry into regulated online bingo and slots brings more attention and scrutiny than most online gambling launches.
Second, the product is designed to attract an existing ITV Win audience rather than relying primarily on affiliate marketing or generic acquisition channels. This is a different route to market than most UK bingo brands.
Finally, the partnership highlights how important scalable, compliance-focused technology is when major media brands enter the gambling market. Richmond Atlantic and GiG have both emphasised a player-first approach, with a strong focus on safer gambling tools and regulatory controls.
Launch timing
According to Richmond Atlantic and GiG:
- The platform is in the final stages of development.
- A soft launch is expected shortly.
- A full UK rollout, supported by a national TV advertising campaign, is planned for early 2026.
No specific public launch date has been confirmed.
A note on Pragmatic Play bingo
While Pragmatic Play is widely known for slot games, its bingo software is a separate product built specifically for online bingo. It focuses on scheduled games, shared prize pools, and standard UK bingo formats such as 90-ball, rather than casino-style mechanics.
Pragmatic Play’s bingo platform is used by a range of UK-licensed operators for their bingo products. Examples of brands running Pragmatic Play bingo include Boom Radio Bingo and sites like bet365. Because the underlying software is the same, the core bingo experience tends to be consistent, even though each operator’s lobby design, promotions, and community features can differ.
Final overview
ITV Win Bingo & Spins is ITV’s upcoming real-money online bingo and slots product. It is built using established gambling technology and operated under UK Gambling Commission rules by licensed partners.
For players, the experience is expected to mirror other UK-regulated bingo and slots sites, with the added familiarity of ITV branding. For the wider market, the launch marks a prominent broadcaster’s renewed move into regulated online gaming under the ITV Win brand.
As with any gambling product, players should always check licensing details, terms, and safer-gambling tools on the official site before playing. Gambling should be enjoyed responsibly. 18+
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