Gamesys Sites: UK Brands & Operator Guide
Gamesys (Gamesys Operations Limited) - owned by Bally Corporation since 2021, has its roots dating back to 2001 with Jackpotjoy.com.
The platform is fully regulated by the UK Gambling Commission under licence 38905
Sites Operated by Gamesys
We track 4 Gamesys sites below. Each brand links to our independent guide.
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For a complete list of sites operated by Gamesys, see the UK Gambling Commission public register (Licence 38905).
About Gamesys – Full Guide
Founded in 2001 by Noel Hayden, Andrew Dixon, and Robin Tombs, Gamesys began life as a small London tech team with a simple idea - to bring bingo and casino gaming online in a fun, friendly way. Their first creation, Jackpotjoy, quickly became one of the UK’s most recognisable online bingo sites and set the tone for everything that followed.
Under Noel Hayden’s leadership, the company built its own software platform instead of licensing from others. That decision shaped its future, enabling Gamesys to design, test, and run every feature in-house—from game engines to payment systems. Hayden became known for combining technology and creativity, ensuring Gamesys sites stood out for smooth gameplay and reliability long before that became an industry standard.
Through the 2000s and early 2010s, the studio expanded with titles like Virgin Games, Monopoly Casino. Each site shared the same software core but was tailored with its own theme, bonuses, and daily games. Even as Gamesys grew, its UK-based operations kept a close-knit culture, and many original team members still contribute to today’s brands.
In 2015, Hayden stepped down as CEO to become Executive Chairman, with Lee Fenton taking over day-to-day leadership. The company continued to evolve, and by 2021, it became part of Bally’s Corporation, a respected global entertainment group. Despite the change in ownership, the UK Gamesys Operations team continues to manage and develop the same network of brands Hayden helped to build.
Mini Timeline
2001 – Launch & Vision
Gamesys is founded by Noel Hayden, Andrew Dixon, and Robin Tombs. Jackpotjoy becomes its first breakout bingo success.
2005–2015 – Expansion Era
Creation of Virgin Games, and Monopoly Casino Gamesys develops a proprietary in-house gaming platform.
2015 – Leadership Shift
Hayden moves into the role of Executive Chairman; Lee Fenton becomes CEO, continuing the company’s UK-centric focus.
2019 - New Site themed on Rainbow Riches
Rainbow Riches Casino created
2021 – Bally’s Corporation Acquisition
Double Bubble Bingo is created and Gamesys joins Bally’s, bringing its UK expertise into a global portfolio while keeping the same core development and operations team.
2024-Present Gamesys Rolls Out Sports Betting
Sports Betting is launched on various brands including Jackpotjoy, Monopoly Casino and Bally Bet.
2022–Present – Modern UKGC Licensed Play
All Gamesys brands remain licensed and regulated by the UK Gambling Commission under licence account number 38905.
What Makes Gamesys Sites Stand Out
Gamesys doesn’t white-label its technology, every bingo / casino brand is built, run, and maintained in-house. That consistency means smoother gameplay, reliable payouts, and trusted customer support across all brands.
Each site features its own Daily Free Game, rewarding active players with cash, spins, or bonus credit.
Why Players Still Choose Gamesys in 2025
- UKGC-licensed & responsible gaming-focused
- Daily Free Games with genuine win potential
- Proprietary technology built entirely in-house
- Distinct brand personalities under a single trusted network
- A legacy founded by Noel Hayden and sustained by the same UK team two decades later
Head Office Address
Gamesys Operations Limited Suite 2, Floor 4, Waterport Place, Gibraltar, GX11 1AA, Gibraltar
Gamesys: FAQs
- Who owns Gamesys in the UK?
Gamesys Operations Limited is now part of Bally’s Corporation. Bally’s acquired the company in 2021, but the original Gamesys team still manages its UK brands, platforms, and promotions.
- What sites are part of the Gamesys group?
The main Gamesys sites include Jackpotjoy, Virgin Games, Rainbow Riches Casino, Monopoly Casino, Double Bubble Bingo, and Bally Casino. Each runs on the same in-house platform but offers a different style of games and daily rewards.
- Do Gamesys sites offer daily free games?
Yes — most Gamesys brands include daily games like Doubly Bubbly (Double Bubble Bingo), Prize Picks (Virgin Games), Daily Rainbows (Rainbow Riches), and Free Parking Picks (Monopoly Casino). These games unlock after a small real-money wager and give you chances to win free spins or cash.
- Are Gamesys sites licensed in the UK?
All Gamesys UK sites are licensed and regulated by the UK Gambling Commission (UKGC). They follow strict rules around safety, fairness, and responsible play — including built-in deposit limits and verification checks.
- What makes Gamesys sister sites different?
While all Gamesys brands share the same tech and back-end system, they each offer something different. Some focus on bingo (like Double Bubble Bingo), others on slots or sports (like Bally Casino and Jackpotjoy). Even their daily rewards and featured games vary — so it’s worth browsing the full list.
Last updated: 7 January 2026 by Rachael Bullock
Independent monitoring: We track Gamesys as part of our ongoing coverage of the bingo and casino industry.
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