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Issue 2 September 2026 Free To Read

UK's Independent Bingo Magazine · Est. 2007

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✦ SISTER SITES — SITES LIKE BALLY BET ✦

Bally Bet Sister Sites — The Full Gamesys Squad, No Fakes on the Shirt

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Bally Bet is the sporty one in the Gamesys family.

✦ BALLY BET ✦
Official Bally Bet Sister Sites on Glitzy Bingo
Bally Bet Sister Sites - © Glitzy Bingo
Skip the Waffle? Jump to the Sister Sites List ↓

If Nottingham Forest could display the full Ballys family on the shirt, it would show the Gamesys badge, five Bally sister sites on the same UKGC licence 38905 number.

But Bally's is the one with the name on the Kit, with the Kambi odds and no bingo at all. Making it different as all Bally sisters have bingo, yet this one walked past the ticket counter and straight to the betting slips.

“six domains on account 38905. Five Bally Bet sister sites and that's the final whistle.”

Three Bally Bet sister sites we cover on Glitzy Bingo: Jackpotjoy, Virgin Games, Monopoly Casino. Double Bubble Bingo and Rainbow Riches Casino take the other two spots. We haven't written them up — no partnership, no guide. They're on Glitzy Bingo if you want a look.

Five Bally Bet Sister Sites, Not Fifteen

The UKGC register shows six domains on account 38905. Five Bally Bet sister sites and that's the final whistle. If another page on Google lists more, they're adding names to a teamsheet that doesn't exist. Ref would blow for that.

Who's Behind the Shirt

Gamesys runs the lot. Built in 2001 by Noel Hayden and Robin Tombs, passed around since — Intertain, JPJ Group, Bally's Corporation, now Bally's Intralot. More owners than most clubs. Still standing.

Bally Bet is the newest kit. Replaced Megaways Casino in 2023, added a Kambi sportsbook in 2025, and later the brand was on Forest's shirt. Sportsbook launch to Premier League sponsor in eight weeks. Quick work.

We're in Heanor — half the town's Forest, half's Derby County. A 1932 Chicago pinball machine name on a City Ground shirt. You couldn't make it up. We listed this site on Glitzy Bingo the day it went live.

Spot the Fake, Not the Ball

Bally Bet hasn't been faked yet. Give it a season — a Premier League shirt sponsor with a gambling brand on it is going to attract knock-offs. Happens every time.

Check any Bally-named URL or Gamesys look a like site through our scam check tool before you deposit. It's important to play safe and avoid the knock offs. These sites are like buying a Bally's footy shirt from Turkey as a gift and the recipient realising it says something else on the back. Don't be that person - stay safe and avoid the fakes.

Why People Look Up Bally Bet Sister Sites

You like the Kambi sportsbook and want to know if any other Gamesys brand carries one — Jackpotjoy and Monopoly Casino added theirs recently but sport isn't their game. Not even close. Maybe you've spotted Slot Masters tournaments and want to find them on a sister with a welcome offer.

Or you want to know what's tied to your account. Use Bally Bet's own exclusion tools and it should take every brand on licence 38905 with it. If you've blocked and another brand still lets you in, get onto support until it's confirmed. 

Want to see this seasons competition?  Alternatives  listed below are on separate licences. Different shirt, different squad. Lace up and have a look.

Keep Reading Part 2 ↓
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✦ SHARE THE SISTERS ✦
✦ EXPLORE MORE ✦
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Sister Sites & Alternatives to Bally Bet

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The UK’s Independent Online Bingo, Lotto & Events Magazine. From online jackpots to drag bingo nights — covering UK bingo in all its forms since 2007.

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About the Editor

Former Virtue Fusion chat host · Independent · British-owned · Derbyshire, UK

Updated

THE ORIGINAL
Choose another sister guide…

Is That Site Genuine?

Fake sites do the rounds. Check any domain against the official UKGC register.

18+ UKGC updated 10 September 2026

The Family Shared Details
OperatorGamesys
UKGC Licence38905 ↗ ✓ Verified
UKGC OperatorGamesys Operations Limited
Licensed Domains
ballycasino.co.uk doublebubblebingo.com jackpotjoy.com monopolycasino.com rainbowriches.co.uk rainbowriches.com rainbowrichesbingo.co.uk rainbowrichescasino.co.uk rainbowrichescasino.com rainbowslots.co.uk rainbowslots.com virgingames.com

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✦ BALLY BET OFFICIAL SISTER SITES ✦

The full Bally Bet family

Every Bally Bet sister site we cover — same operator, UKGC-licensed, separate account.

✦ All Bally Bet sister sites & licensed domains (6)

Bally Bet sister sites are operated by Gamesys Operations Limited under UKGC account 38905 ↗ (licence number 038905-R-319430-022), registered at Suite 2, Floor 4, Waterport Place, Gibraltar, GX11 1AA, Gibraltar. The UK Gambling Commission (UKGC) is the official regulator for gambling in Great Britain. Every legitimate UK betting or bingo site must hold one of its licences, and they all appear on its free public register. White label just means the site is run by a different team using this operator’s licence — same regulator, separate brand. Source: UKGC Public Register.

Sister sites under this licence are:

  • ballycasino.co.uk
  • doublebubblebingo.com
  • jackpotjoy.com
  • monopolycasino.com White Label
  • rainbowrichescasino.com White Label
  • virgingames.com White Label

18+ This list of brand sister sites comes straight from the public UKGC register and isn’t a recommendation. Some of these sites may have closed or stopped taking new players, so it’s always worth checking before you sign up. The list was verified on 10 September 2026.

Watch out for rogue sites. Scammers are doing the rounds, copying a big brand or pretending to be one of its sister sites to take your money.

If you’re ever unsure, check the domain against the official register first — if it’s not listed, it’s not a safe, licensed UK site. Read our full guide to spotting fake gambling sites →

Check a brand or website address to find out if it’s a legit UK site on our Scam Check page →

✦ SIMILAR ALTERNATIVES ✦

More sites like Bally Bet

Not sister sites — these are separate, UKGC-licensed brands we think Bally Bet players will like. Different operators, similar vibe.

✦ BALLY BET SISTER SITES ✦

Bally Bet — The Real Sisters, Cousins and Alternatives

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Same badge, different shirt. The Gamesys slot library is the squad — same players on the pitch at every Bally Bet sister site. The shirt each one wears is what makes it feel different.

Bally Bet's shirt has a sportsbook across the chest. The others went with bingo rooms, loyalty schemes and board game themes. None is a bad fit. Just cut for different players.

Jackpotjoy wears the home shirt. First in the squad, been there since 2002, biggest following, loudest fans. Twelve bingo rooms, exclusive games nobody else in the family has, and Balls of Joy keeping the regulars coming back like season ticket holders. Been doing it for years. Won't stop now.

There's a Kambi sportsbook round the side — same provider Bally Bet uses — but at Jackpotjoy it's like a burger van behind the main stand. Nobody goes to Jackpotjoy for the odds. Good bingo though.

Virgin Games wears the away shirt — same squad, different colours, and the sponsor on the front pays you back. Every slot spin and bingo ticket stacks V*Points into your Virgin Red account. Airmiles, cashback, the lot. If you're already collecting through Virgin Atlantic or Virgin Money, your gambling spend earns towards the same balance. Clever, that.

Virgin Games doesn't have a sportsbook. That's Virgin Bet. Different company. Different changing room altogether.

Monopoly Casino wears the third kit — the one with the Hasbro crest nobody expected. Monopoly-branded slots: Rent Rush, Cash is King, Big Baller Live. The daily free game is Free Parking Picks.

The 2025 rebrand added a Kambi sportsbook too, same provider as Bally Bet, but it's more of a warm-up bib than a match-day shirt. Bingo's on the teamsheet but it's never been in the starting eleven. Ring a bell? Different reason though.

Double Bubble Bingo and Rainbow Riches Casino are the two in the reserves. Both on the 38905 squad list, both wearing the Gamesys badge. We haven't scouted them and nobody's asked us to. Registration checks out though.

Sites Like Bally Bet

None of these are sisters — they're on different licences with different operators. But if you're at Bally Bet for the sportsbook, these are the alternatives worth sizing up.

Boyle is what Bally Bet would look like if it had been built by a bread delivery man borrowing six grand from his dad. John Boyle opened his first shop in Markethill, County Armagh in 1982. Forty-odd years later he runs the biggest independent bookmaker in Ireland. Not bad for a bread van.

Sports, casino, live casino, bingo, lotto and poker, all from one account. A Bally Bet player who wants lotto or bingo in the same wallet finds it there. Family-owned, Irish, and the only brand on this page that isn't part of a corporate group. Refreshing, that.

Betfred is the British answer. Fred Done backed England in 1966 and opened a shop in Salford with the winnings. The red-and-blue bookmaker now has bingo, slots and sport all from one account. Sport leads. Everything else came later.

The sportsbook isn't Kambi, so no tech crossover with Bally Bet. Where Bally's name came from a pinball machine, Betfred's came from a World Cup punt. Different origin story. Same end result.

LiveScore Bet turns the LiveScore app users into punters. The scores website started in 1998 when Peter Jerie pulled football updates off Teletext and texted them to his own phone. Over 100 million downloads now. Sportsbook attached.

Football is the product the parent company already does. Scores, fixtures and live streams sit alongside the betting. If you check LiveScore on your phone anyway, the sportsbook is already there. Makes sense.

Virgin Bet sits inside LiveScore Group alongside LiveScore Bet. Same parent, same dressing room. The Virgin name is licensed from Branson, so the red badge is the only thing it shares with Virgin Games. Sports-led, casino on the side, no bingo. Been around a couple of seasons longer than Bally Bet.

Then there's the Kambi connection. 32Red and Unibet sit on UKGC licence 45322, operated by Platinum Gaming under Kindred Group, which French national lottery FDJ bought in 2024.

32Red is the football callback we can't ignore. We're in Heanor, split between Derby County and Nottingham Forest. When Wayne Rooney came to Derby in January 2019, the 32Red logo was already across the chest. Rooney asked for the number 32 shirt himself. Nobody made him. Half of Heanor swore he'd been spotted in the local pubs that winter.

Six years later, Bally Bet is on the shirt of the other half of the local split. Two gambling sponsors, two local clubs, six years apart, both seen from the same town. You couldn't write it.

Unibet is the other half of the Kindred family. Anders Ström founded it in a London flat in 1997. Kambi, the sportsbook tech powering Bally Bet, was spun out of Unibet in 2010. The kit running inside Bally Bet's lobby came from Ström's flat. Full circle.

Which Site Suits Which Player

If you want bingo atmosphere, Jackpotjoy is where the regulars are. Been there since 2002, won't be leaving. If you want your slot wagers earning airmiles, Virgin Games and V*Points. If you want Hasbro-themed casino slots, Monopoly Casino.

Outside the family, Boyle is the independent with everything in one wallet — bread van to bookmaker. Betfred is the high-street name with bingo most people don't know about.

LiveScore Bet has football scores built into the sportsbook. Virgin Bet is the other red badge on a different licence. And 32Red and Unibet share the Kambi tech that runs inside Bally Bet's own lobby.

And if none of them have what the Forest shirt does? That's because they don't. Bally Bet made its choice — sportsbook, no bingo, no apologies. Stick with it. The shirt's not coming off.

Read the full Bally Bet guide →
✦ QUICK FACTS ✦

Bally Bet, Sister Sites & Similar Compared

Bally Bet compared with its official sister sites and similar UKGC-licensed alternatives — bingo, casino, slots, betting and lotto products side by side.
Brand Bingo Casino Slots Betting Lotto
Bally Bet × ×
Jackpotjoy Sister ×
Monopoly Casino Sister ×
Virgin Games Sister × ×
Similar sites (not sisters — different operators)
32red Similar × ×
LiveScore Bet Similar × ×
Boyle Similar
Grosvenor Casinos Similar × ×
Virgin Bet Similar × ×
Unibet Similar ×

Bally Bet, Jackpotjoy, Monopoly Casino and Virgin Games share UKGC licence #38905. Similar sites are separate UKGC-licensed brands on different operators — not part of the same family.

↑ Back to the Bally Bet sites list

Bally Bet Sister Sites — Flagging the Fakes and Misinformation, plus Quick Guide

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Five Bally Bet sister sites on licence 38905. That's the number on the register. That's not the number on most other pages. Surprised? We're not.

Bally Bet is the newest brand in the Gamesys family and the only one with a Premier League shirt deal. If a page you found on Google is using that visibility to pad a list with sites that aren't even licensed, that's your trust in the Forest shirt being borrowed by brands that haven't earned it. Not on.

What Other Bally Bet Sister Sites Pages Get Wrong

The pattern is always the same. A page needs a long list to rank on Google, so it adds every Gamesys brand, a few Playtech names, and calls the lot Bally Bet sisters.

Nobody checks the licence numbers. Nobody checks if the sites are even regulated. The list looks full. The page looks like it knows what it's talking about. It doesn't.

Somewhere in the middle of it, there's a link to a site nobody should be signing up to.

A punter searches for Bally Bet sisters, clicks through from a page that looks right, and ends up handing card details to an operation with no UKGC licence and no way to get the money back. That's not a padded list. That's dangerous.

We listed Bally Casino on Glitzy Bingo the day it replaced Megaways in 2023. We listed Bally Bet when it rebranded in 2025. We've reported monopoly-casino.com, jackpotjoys.co.uk, virginsgames.co.uk and sunbingos across the Gamesys family — same one-letter trick every time. We were already Gamesys partners when neither Bally brand existed. We'd know if another sister belonged. None do.

Five Sisters. That's the Final Score.

Bally Bet has five sister sites on UKGC licence 38905. Jackpotjoy, Virgin Games, Monopoly Casino, Double Bubble Bingo, Rainbow Riches Casino. All on the same Gamesys licence under Bally's Intralot. Full squad.

The alternatives — Boyle, Betfred, LiveScore Bet, Virgin Bet, 32Red, Unibet — are on different licences with different operators. We've kept them separate on this page because confusing sisters with alternatives is how players end up at sites they shouldn't be at. Worth getting right.

Spot a site claiming to be a Bally Bet sister that isn't on this page? Check it with our scam check tool. Check the number on the shirt and the licence on the badge before you play. Takes a few seconds.

Bally Bet Sister Sites: Quick Guide

Five sisters on licence 38905. Jackpotjoy for the bingo community — been there since 2002, biggest rooms going. Virgin Games for the airmiles. Monopoly Casino for the Hasbro exclusives. Double Bubble Bingo and Rainbow Riches Casino make up the reserves. Both real. Neither one covered by us.

Outside the family, Boyle is the independent — bread van to bookmaker, everything in one wallet. Betfred is the high-street name. LiveScore Bet has the scores app built into the sportsbook.

Virgin Bet is the other red badge. 32Red and Unibet share the Kambi tech that Bally Bet runs on — the sportsbook engine that started in Ström's London flat. Full circle on that one.

Five sisters. Six alternatives. No knock-off shirts. No pencilled-in teamsheets. From a 1932 Chicago pinball machine to a Premier League shirt in ninety-three years. And if you're going to swap it, make sure the next one fits. Not many shirts feel like this one, especially fake shirts made in Turkey.

↑ Back to the Bally Bet sites list

Review by

Former Virtue Fusion chat host · Independent · Covering UK bingo since 2007

Updated