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Issue 2 September 2026 Free To Read

UK's Independent Bingo Magazine · Est. 2007

Rogue Bingo Sites — How to Spot a Clone | The Daily Daub

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The Rogue Sites — Playing YOU for a Mug

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Someone cloned us last year. Copied the lot — our name, our look, right down to the wording then slapped it all on a dodgy casino advertising site.

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A cloned bingo site sitting next to the real one in search results
Cloned Bingo Sites are taken us for mugs - learn how to sport them
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They started with us, and they're still at it, going after any bingo brand you trust. These quick checks will keep you from getting taken for a mug.

Let me tell you what happened, because it shows how good these scammers have got.

A site turned up looking exactly like Glitzy Bingo. Same design. Same logos. Same friendly little write-ups — all our copyright content, lifted wholesale. If you'd found it through Google, you'd have had no reason to think twice. Except it wasn't us.

It was a clone — a fake dressed up as the real thing — and each button on it sent you somewhere else entirely. An online casino with no UK licence. That's what's known as black market: illegal to play on in this country. No rules keeping you safe, no protection for your money, and no way of getting a penny back once it's gone.

“An online casino with no UK licence. That's what's known as black market”

That's what people mean by a clone site. Someone copies a business you trust, borrows its good name, and uses it to reel you in. Then they send you off somewhere they shouldn't.

And the way they did it was clever. Annoyingly clever.

They'd bought up old .co.uk web addresses that used to belong to real British outfits — schools, churches, tea rooms, builders, the whole village noticeboard. Google already trusted those addresses, because they'd been around for years and behaved themselves. So when a scammer builds a fake site on one, it climbs the search results looking far more respectable than it has any right to.

Then there's the other trick, aimed at the big bingo names themselves — your Meccas, your Foxy Bingos.

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These dodgy Del Boys register web addresses that look almost like the real thing. A letter changed here. A word swapped there. A hyphen sneaked in where it shouldn't be. Not quite the genuine article. More of a Rooney than a Rodney, if you follow me.

Sorry — big Only Fools fan here. But that's the size of it. The same knock-off game Del Boy ran down the market, only now it's online, sharper, and a lot more dangerous than a dodgy identity bracelet. A site that looks legitimate, ranks like it's legitimate, and is anything but.

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The Daily Daub

Bingo News, Winners & Warnings

About the Editor

Former Virtue Fusion chat host · Independent · British-owned · Derbyshire, UK

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How to Spot a Rogue Site: The Quick Checks

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And sadly, we're not the only ones being copied, but you don't need to be technical to catch most of these fakes. You just need a few habits.

This is happening all over. Fake bingo and casino sites are turning up in search results by the dozen, and they're not the clumsy knock-offs they used to be. They copy the lot, and they're a devil to get taken down. Some even copy the login page — so when you type in your username and password, you're handing them straight to a stranger. So it pays to know what to look for.

What to keep your eye on

A handful of quick looks will see off most of them, and none of it takes any know-how.

Check the address bar. Real brands have clean, straightforward web addresses. The fakes nearly always have something slightly off — an extra letter, an odd ending, a hyphen where there shouldn't be one, a spelling that's a whisker out. If the name looks nearly right, that's the problem. Nearly right is wrong.

Find the licence number. Any site that can legally take a UK player's money has a UK Gambling Commission licence number, down at the bottom of the homepage. No number? Walk away. A number that won't check out on the Commission's own register? Walk away faster. And don't be dazzled by a logo — anyone can paste one of those on.

Be suspicious of daft bonuses. If the welcome offer sounds enormous — free money for nothing, wins that sound too good to be real — treat it as bait. Real sites can't afford to give the shop away. Scammers can promise you the moon, because they've no intention of paying out.

Trust the feeling that something's off. Broken links. Wonky spelling. A contact page that goes nowhere. A page that just feels a bit cheap. Your gut's often quicker than your browser. Eyes open — sometimes that's better than eyes down.

If in doubt, don't

The truth is these clones are only going to get better, and you shouldn't have to turn detective just to play a bit of bingo. So we built something to do the hard part for you.

It's called the Scam Checker, and it's dead simple. You pop in the web address of any bingo or casino site, and we check it straight against the UK Gambling Commission's own register. If there's a licence tied to that address, you're fine. If there isn't, there's no licence — which means it's a fake, plain and simple. No sign-up, no faff, a straight answer in seconds.

We built it because we got tired of watching people get stung by sites we could spot a mile off. Now you can spot them too, without taking our word for it or anyone else's.

So don't deposit a penny into a site you're not sure about. Check it first. It takes seconds, and it's a lot cheaper than learning the hard way.

Run a site through our Scam Checker →

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