Dribble Media Limited UK Operator Behind Midnite

UKGC Licensed

Dribble Media Limited operates Midnite in Great Britain and is licensed by the UK Gambling Commission under account number 42647.

The company is registered at 86–90 Paul Street, London, EC2A 4NE, and focuses on a single flagship brand rather than a wider network of casinos. Below, you’ll find an overview of Dribble Media, its Midnite platform, and how the company operates in the UK.

Dribble Media Limited is the licensed UK operator behind the Midnite betting and casino platform. The company was founded

Dribble Media Limited is the company behind Midnite, a modern sports, esports and casino platform aimed at UK players.

Incorporated in April 2015, the business operates from 86–90 Paul Street in London and is licensed by the UK Gambling Commission under account number 42647.

Unlike many gambling operators that manage a portfolio of white-label or related brands, Dribble Media has taken a more focused approach. It concentrates entirely on a single flagship product, Midnite, and builds its technology, user experience and trading models around that one site.

This single-brand strategy means Dribble Media does not divide its attention across multiple casinos and betting sites. Instead, all development, investment and product decisions revolve around improving Midnite as a long-term platform. For players, that creates a site with a clearer identity and fewer of the inconsistencies that can appear when an operator runs lots of different front ends on the same underlying system.

History and Origins

Dribble Media began life as an esports-led start-up at a time when betting on games such as Counter-Strike: Global Offensive, League of Legends and Dota 2 was still relatively niche in the UK. Rather than simply bolting a few esports markets onto a traditional sportsbook, the founders set out to build a platform specifically designed for fans of competitive gaming, using dedicated data feeds and in-house pricing models.

Early versions of Midnite ran in closed testing before the site was opened more widely to the public from 2018 onwards. As the product matured, Dribble Media expanded beyond pure esports into traditional sports betting and later added a casino section with slots, table games and live dealer titles. Today, Midnite presents itself as a complete betting and gaming site, but it still carries the feel of its original esports-first roots in the way the interface and markets are laid out.

Technology and Product Philosophy

One of the defining characteristics of Dribble Media is its technology-led approach. Rather than relying heavily on off-the-shelf sportsbook templates, the company has invested in building large parts of Midnite in-house. This includes its trading and risk models, its mobile-first front end, and the account and navigation framework that sit behind the scenes. The end result is a platform that is designed to feel more like a modern app than a legacy bookmaker website.

The product philosophy is centred on making wagering intuitive and relatively frictionless for fans. Markets are surfaced in a way that reflects how people actually follow sports and esports, with quick access to in-play events and popular bets. When casino was added, it was built into the same design language, so players can move between sports, esports and slots without jumping into a completely different environment. Because Dribble Media only has to support one brand, the team can iterate on this design continuously rather than juggling competing priorities from multiple sites.

Team, Culture and Brand Positioning

Dribble Media describes the Midnite team as a mix of engineers, quants, designers and marketers who share an interest in esports, sport and gaming. The company operates largely as a distributed team, with staff based in the UK and abroad, but aligned around a shared goal: to build a betting and casino product that feels modern, clean and fan-focused. That culture comes through in the way Midnite presents itself as an entertainment platform rather than a traditional high-street bookmaker.

The brand narrative emphasises bringing fans closer to the games they love, using technology, in-house models and fan-centric features to create what they see as the “next generation” of wagering. At the same time, Dribble Media points to responsible gambling as an important part of its approach, ensuring the platform includes the full set of UK-required controls and support tools.

Investment and Backing

Dribble Media has attracted investment from a range of venture and gaming-related funds, as well as individuals with experience in high-profile digital and betting brands. Investors include people connected with Betfair, DraftKings, Just Eat, Faceit, Revolut and other well-known technology companies. This backing has helped the business scale its platform and expand Midnite from an esports-only concept into a full sports and casino product.

The investment also underpins the company’s in-house development style, allowing Dribble Media to continue building and refining its own technology rather than relying on third-party systems.

Licensing, Regulation and Safety

Dribble Media Limited is fully licensed and regulated in Great Britain by the UK Gambling Commission under account number 42647 and also holds an Irish betting licence. These licences require full compliance with standard UK rules, including identity verification, source-of-funds checks, safer-gambling tools and regular auditing. As a single-brand operator, all compliance work flows into one central system connected to Midnite, rather than being spread across a large network of sites.

For players, this means Midnite follows the same regulatory framework as major UK operators, including responsible-gambling tools such as deposit limits, time reminders, exclusion options and affordability checks.

Single-Brand Strategy and Market Position

Many gambling companies launch dozens of near-identical casino and sportsbook brands, but Dribble Media has chosen the opposite path. The company operates only one online gambling product—Midnite—and does not run sister casinos, white-label brands or alternate versions of the platform. This single-brand strategy gives the company a clear identity and allows the product team to concentrate on long-term improvements.

As a result, Midnite has carved out a place in the UK market as a modern, app-style platform with strong esports heritage and an increasingly popular casino offering.

Head Office and Corporate Details

Dribble Media Limited’s registered head office is located at 86–90 Paul Street, London, EC2A 4NE, United Kingdom. Company registration number 09555672. All UK-facing gambling activity is operated from this address under the company’s UKGC licence.

Looking for sites similar to Midnite?

Dribble Media does not operate any official sister sites, so there are no other casinos or bookmakers directly linked to Midnite. However, many UK-licensed brands offer a similar mix of sports, in-play betting and casino games.

• If you want alternatives that feel similar to Midnite Bet for sports and in-play betting, visit our dedicated “Casinos sites like Midnite Bet” guide.
• All suggested alternatives are UK-licensed and follow the same responsible-gambling standards required of Midnite.

Dribble Media FAQs

Who owns Midnite?

Midnite is owned and operated by Dribble Media Limited, a UK-registered gambling company founded in 2015.

Is Dribble Media licensed in the UK?

Yes. Dribble Media Limited is licensed and regulated by the UK Gambling Commission under account number 42647.

Does Dribble Media run any sister sites?

No. Midnite is the company’s only gambling brand. Dribble Media does not operate additional casinos or betting sites.

Where is Dribble Media based?

The company’s registered head office is located at 86–90 Paul Street, London, EC2A 4NE.

What does Dribble Media specialise in?

The company focuses on a single flagship platform offering sports betting, esports markets and an online casino.

When was Dribble Media founded?

The company focuses on a single flagship platform offering sports betting, esports markets and an online casino.

Does Dribble Media build its own technology?

The company focuses on a single flagship platform offering sports betting, esports markets and an online casino.

Does Dribble Media have investors?

The company focuses on a single flagship platform offering sports betting, esports markets and an online casino.

Is Midnite safe to use?

The company focuses on a single flagship platform offering sports betting, esports markets and an online casino.

Does Dribble Media offer casino bonuses?

The company focuses on a single flagship platform offering sports betting, esports markets and an online casino.